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The Austin 100: Nilüfer Yanya

Nilüfer Yanya.

Hometown: London, England

Genre: Rock / Pop

Why We're Excited: Nilüfer Yanya got her start as an R&B singer, but she's more recently morphed into a sparer and more pop-minded sound. Her breakthrough single, "Baby Luv," pairs her smoky voice with a hook that isn't repetitious so much as hypnotically alluring.

SXSW Schedule:

  • March 13: KCRW Showcase at Elysium (705 Red River St.)
  • March 15: Latitude 30 (512 San Jacinto Blvd.)
  • March 15: Cedar Street Courtyard (208 W. 4th St.)
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