Listener-supported KSUT delivers NPR News and Music Discovery for the Four Corners, on-air and online, from its studios on Southern Ute lands in Ignacio, Colorado.

KSUT is an independent, non-profit organization governed by a Board of Directors and is not a tribally owned station or service.

© 2026 KSUT Public Radio

NPR News and Music Discovery for the Four Corners

Donate

Play Live Radio

Next Up:

0:00

0:00 0:00

Available On Air Stations

Teenagers Are the Hottest Consumer Demographic In America

Fresh Air

Published February 21, 2001 at 10:00 PM MST

Teenagers are the hottest consumer demographic in America. Media analyst Douglas Rushkoff examines the multi-billion dollar marketing industry aimed at teenagers in the new Frontline documentary The Merchants of Cool. (Tuesday, Feb. 27th at 10 PM). Rushkoff is also the author of Coercion: Why We Listen to What They Say (Riverhead books) about how our everyday decisions are influenced by marketers, politicians, religious leaders, and other forces.