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THIS WEEK MARKED THE 75TH BIRTHDAY OF RADIO STATION KDKA IN PITTSBURGH. MANY BELIEVE THE STATION AIRED THE FIRST DOCUMENTED COMMERCIAL BROADCAST.

2: Novelist ELMORE LEONARD. He's 70 years old and has been called "the greatest living writer of crime fiction" (New York Times). Though he'd been writing for decades, critics didn't take notice of him until the 1980s. Now his work is known for it tight prose, "ear-perfect" dialogue and depiction of lower class life. LEONARD's written thirty-two novels, including the bestsellers Pronto, Maximum Bob, and Get Shorty which has been made into a film, starring John Travolta and Gene Hackman.

FROM CONCORD, NEW HAMPSHIRE ERIC WESTERVELT REPORTS ON HOW THE EARLY FLOOD OF TELEVISION CAMPAIGN ADS IN THAT STATE MIGHT EFFECT THE UPCOMING PRESIDENTIAL PRIMARY.

Daniel speaks with Bob Marbourg, traffic reporter for the Washngton D.C. am news station WTOP. Marbourg explains the importance of driving slowly in snowy conditions and he has a few tips for drivers who dare to venture out when the weather's not at it's best.

SCOTT TALKS WITH NEUROPSYCHOLOGIST DAVID WEEKS ABOUT HIS BOOK "ECCENTRICS: A STUDY OF SANITY AND STRANGENESS." (publisher, VI

NPR'S JACKIE LYDEN TALKS ABOUT THE GREAT CANADIAN WRITER ROBERTSON DAVIES, WHOSE FUNERAL SHE ATTENDED THIS WEEK. 6:00.

Reporter Linda Gradstein reports from the funeral of Israeli Prime Minister Yitzhak Rabin who was gunned down last night at a rally. She describes reaction from Israeli officials and preparations for the funeral tomorrow.

on Utah's first execution by firing squad.

Film critic STEPHEN SCHIFF reviews "From Dusk Till Dawn" the new film starring George Clooney, Harvey Keitel, and Quentin Tarantino.INT. 2 : Sexologist LEONORE TIEFER. (Tee-fur) book "Sex Is Not a Natural Act: and Other Essays."(Westview) was published in 1995, and has since come out in paperback. In the book she looks at our society''s anxieties and ignorances towards sex. She also questions what is "normal" sex and how people are to know how to have sex if no one talks about it. . TIEFER received a Ph.D. in physiological psychology with a dissertation on hormones and mating behavior of rats. But TIEFER came to realize she knew nothing of the social norms of sexuality and questoned how sexual norms evolved. She re-specialized in clinical psychology and became a sex researcher, sex therapist and an Associate Professor of Urology and Psychiatry at the Montefoire Medical Center in New York City. Tiefer has also been a sex columnist for the New York Daily News. (REBROADCAST from 2/8/95)REV. 2: T.V. critic DAVID BIANCULLI on the Super Bowl hype, and the special episode of "Friends" which airs after the Super Bowl.

THE SUPERBOWL IS NOT ONLY THE HIGHLIGHT FOR THE NATIONAL FOOTBALL LEAGUE SEASON, BUT FOR ADVERTISERS. NPR'S JIM ZARROLI REPORTS.