The great grandson of one of the founders of Coca Cola says he's going to sell the best-kept secret in corporate history: the Coca Cola formula. Susan speaks with Mark Pendergrast, author of "For God, Country, and Coca Cola," a history of the great soft drink company. (5:40) [outcue: (STAMBERG) "... the secret formula is valuable only as a piece of memorabilia."
Copyright 1996 NPR