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Writer and former "New York Times" advertising columnist RANDALL ROTHENBERG

Fresh Air
Published December 4, 1994 at 10:00 PM MST

2: Writer and former "New York Times" advertising columnist RANDALL ROTHENBERG. His new book is "Where the Suckers Moon: An Advertising Story" (Alfred A. Knopf). ROTHENBERG follows Subaru's ad campaign from start to finish, from choosing a new ad agency to the finished commercial's debut during the Superbowl.

Copyright 1994 Fresh Air