Morning Edition Gets A New Tune
Start off your day on a different beat. Debuting May 6th, NPR’s Morning Edition will be getting brand new theme music. Check it out on KSUT, weekdays from 6 to 9 AM.
“Mornings will be sounding a little different at NPR,” said NPR’s Chief Marketing Officer, Meg Goldthwaite. “The iconic theme music listeners of Morning Edition have loved for decades will be getting a tune-up. We want to make every aspect of the program engaging and ear-catching. As we look to draw in new listeners to NPR programming and grow public radio’s presence on multiple platforms, a new theme will better reflect what Morning Edition is today, and attract listeners who have yet to discover the leading news magazine’s dynamic mix of engaging, informative, and often surprising stories about today’s world.”
NPR and its Member Stations will debut a suite of music that incorporates live instrumentation into sounds that are warm, fresh, weighted, smart, modern, energetic, and human. Inspired by the work of BJ Leiderman, the new theme will reference the historic theme and work cohesively across the program and into promotions, to create a consistent and recognizable sonic palette for Morning Edition.
NPR collaborated on the composition with Man Made Music, experts in the field who have created some of today’s most recognizable sounds.