Morning Edition on Southern Ute Tribal Radio

Transcript

STEVE INSKEEP, HOST:

NBC's coverage of the London Olympics is a ratings hit, which can present a problem for other networks looking to lure viewers, especially those dedicated to broadcasting sports.

John Ourand is a media reporter for Sports Business Daily and he's been checking to see what else is on.

More than 20 percent of online retailers have referred to the Olympics in their promotional materials in recent weeks. But unless they're official sponsors, they can't directly use trademarked Olympic symbols or even the word Olympics. So many have had to get creative, using language such as "go for the gold," "podium" or "world-class" to catch the attention of fans.

Conservative men from many religions demand that women dress modestly so the men can avoid feeling tempted. Some ultra-Orthodox Jewish men in Israel are selling special glasses that blur men's vision so they can't see women clearly.

U.S. gymnast McKayla Maroney was disappointed when she took silver in the Olympic vault competition. A photographer snapped her wearing the medal around her neck and a big scowl on her face. That photo has now been Photoshopped on to all sorts of other pictures on the Internet.

The case involves a famous political family and has rocked the Communist Party establishment. A verdict will be announced later against Gu Kailai who is accused of murdering a British businessman.

Zoe Chace and Robert Smith are reporting from European borders this week. This is the first story in a four-part series.

A metal strip on the floor of Eurode Business Center marks the border between Germany and the Netherlands.

On one side of the building, there's a German mailbox and a German policeman. On the other side, a Dutch mailbox and a Dutch policeman.

The building was supposed to make it easy to work in both countries. But it's also a reminder of how the European dream isn't yet a reality.